Fashion editor and podcaster Chioma Nnadi has been named as the new head of editorial content at British Vogue, becoming the first black female head of the industry-leading fashion publication.

The 44-year-old is set to succeed Edward Enninful as the editor of British Vogue but her title will be Head of Editorial Content, unlike previous editors who were described as Editor-in-Chief.

Nnadi posted on Instagram: “I’m so thrilled to announce that I’m the new head of editorial content for @britishvogue. Huge thanks to Anna Wintour, @edward_enninful, and Roger Lynch for giving me this opportunity.

“I’m truly honoured and so excited to be coming home. Stay tuned!”

As editor of New York-based Vogue.com, with recent cover stories have featured stars such as Rihanna, Cara Delevingne and Erykah Badu, Nnadi spent 13 years as a writer and news director for Vogue, and also co-hosts the publication’s podcast, The Run-Through.

“As someone who was born and raised in London, the energy of the city — its boundary-pushing style and creative scene — has shaped the way I look at the world,” Nnadi said in a statement on Monday, in the middle of London Fashion Week.

“Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British,” she added of her return to her hometown.

“I’m looking forward to engaging a loyal and inspired digital community that is energised by our access, point of view, and storytelling.”

Anna Wintour, Vogue’s chief content officer and global editorial director, who inspired Meryl Streep’s character in the film The Devil Wears Prada, said Nnadi was “beloved among her colleagues” and “an editor and writer with an impeccable reputation — both here and in the fashion industry at large”.

Enninful will remain as an editorial adviser to the UK title but move into a newly-created job next year aimed at growing the brand globally.

Born to a Nigerian father and Swiss-German mother, Nnadi worked at magazines Trace and The Fader as well as Evening Standard’s features desk before joining Vogue in 2010.

Her new job will commence from October 9.