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Showmax unveils refreshed brand, expanded content lineup across Africa

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Showmax, the popular streaming service in Africa, has introduced its enhanced platform, featuring a refreshed brand and a vast content lineup, signaling a new era for viewers on the continent. This development comes ten months after MultiChoice, Comcast’s NBCUniversal, and Sky announced a collaborative streaming vision for Africa.

The revamped Showmax app is set to be available in app stores starting January 23, 2024, as part of a phased rollout across 44 markets. The streaming platform aims to offer an unparalleled streaming experience, with a focus on both local and international content.

A significant highlight is the introduction of the world’s first standalone Premier League plan for mobile, known as Showmax Premier League. Priced at just N2,900 a month, this plan will provide access to all 380 Premier League games, offering a game-changing product for football enthusiasts across Africa.

Showmax offers two additional plans: Showmax Entertainment on mobile for N1,200 a month and Showmax Entertainment for N2,500 a month. The diverse plans cater to various preferences and viewing habits, making streaming accessible to a broader audience.

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Opeoluwa Filani, the GM of Showmax Nigeria, emphasized the strategic pricing of the Showmax Premier League plan, aligning with the massive smartphone penetration and the significant football fanbase in Africa. Richard Masters, CEO of the Premier League, expressed delight at the initiative, recognizing Africa’s importance to the Premier League.

At the core of Showmax’s streaming ambitions is a robust technical platform built to scale. Leveraging the Peacock streaming platform, which is active in over 70 countries, Showmax benefits from a world-class infrastructure that has successfully delivered major events, including the Super Bowl, FIFA World Cup, Olympics, and WrestleMania.

Showmax’s content library is set to expand with the introduction of 21 new Showmax Originals in February, including five Nigerian Originals. The platform aims to produce over 1,300 hours of original content in the coming year, marking a 150% increase in production output.

Showmax’s partnership with Comcast’s NBCUniversal and Sky ensures access to a diverse range of international content, including titles from Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation, and Telemundo. The content lineup spans movies, drama series, and original productions.

John Ugbe, CEO of West Africa at MultiChoice, emphasized Showmax’s focus on the African market, building on MultiChoice’s deep understanding of the continent. The streaming service aims to revolutionize streaming in Africa in 2024, with competitive pricing, offline viewing options, and a growing network of payment options.

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Existing Showmax customers will receive information on accessing the new app, with the complete rollout scheduled to be completed by February 12, 2024. Showmax’s commitment to delivering quality content and a seamless streaming experience positions it as a leading player in the African streaming landscape.

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Entertainment

My Wife Knew About Actresses I Dated, Says Yinka Quadri

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Veteran Nollywood actor Yinka Quadri has revealed that his wife was aware of his romantic relationships with some actresses in the industry and treated them cordially.

The actor made the disclosure in an interview on the Africanalist Podcast, where he spoke about his personal life and marriage.

Quadri said some of the actresses he dated eventually became friends with his wife, Sadiat Adenike Quadri. According to him, the women would sometimes approach her and share gossip about his relationships with other female colleagues, even though they themselves were involved with him.

“It got to a stage, I won’t mention the ladies’ names in the industry. They would become friends with my wife and start giving gossip to my wife that I am dating so so so in the industry,” he said.

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He added that jealousy sometimes arose among the women. Some of those he was dating reportedly went to his home out of jealousy, only to find that his wife already knew about the relationships.

“And there were some of them that we were dating who went home out of jealousy. Meanwhile, my wife would say she was aware already and she doesn’t fight them because of that,” Quadri said.

The actor further disclosed that some actresses occasionally spent the night at his house when movie productions ended late. He said his wife knew about the relationships and still provided food and care for them.

“Sometimes when production ends late, they would sleep in my house. And my wife is aware I am dating them, she would still feed them and everything,” he stated.

Quadri has been married to Sadiat since 1989. The couple have children and grandchildren.

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Prioritise Talent Over Social Media, Fisayo Abebi Tells Young Actors

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Actress and filmmaker Fisayomi Amodemaja, popularly known as Fisayo Abebi, has urged young actors to build strong personal brands and rely on their talent rather than fame or social media visibility for a sustainable career in Nollywood.

Speaking in an interview with Sunday Scoop, Abebi, who began acting as a child before moving into filmmaking and production, said having a distinct identity was essential for anyone seeking longevity in the industry.

“As an actor, you should have a brand. You should have something that makes you different. Your talent should be able to speak for you wherever your name cannot speak for you,” she said.

She also stressed the need for dedication and readiness to handle the demands of the profession.

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“Any young actor coming into the industry has to know that it is time-consuming, and you have to be fully ready to be diligent and ready for the stress,” Abebi added.

The actress reflected on her own experiences, noting that growing up in the spotlight came with pressure, particularly from being recognised for a character she played as a child.

She credited her family and friends with helping her navigate the attention and remain grounded. Her mother, she said, played a key role by helping her understand that she was separate from the character audiences associated her with.

Abebi also spoke about the challenges of combining her acting career with university education, describing it as stressful at times.

“Sometimes I might have to refund or sometimes I might have to go to the set after finishing my exam. So, that can be very stressful,” she said.

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She noted that her journey in the industry had taught her to take risks and build confidence in herself.

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Regina Daniels Spent Months In Wheelchair Due To Health Issues

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Nollywood actress Regina Daniels has revealed that she spent several months struggling with severe pain and mobility challenges that left her dependent on a wheelchair.

The actress shared the details in a video posted on her Instagram page on Saturday as she marked her 25th birthday, which she described as her “Silver Jubilee.”

Appearing in a wheelchair, Daniels explained that her prolonged absence from social media was due to the health difficulties.

“I know many of you may be surprised seeing me in a wheelchair. Well, welcome to another chapter of my life,” she said.

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She stated that the problem began as a minor issue but gradually became more serious, eventually limiting her freedom to move around as she pleased.

“For several months now, I lost my freedom to move around as I please. It started as something minor, very minor, but eventually led to this,” Daniels said.

According to her, the condition took a major turn after the last public gathering she hosted, a Children’s Day carnival. She said she underwent repeated medical tests during the period and joked that she had started calling herself a “lab rat.”

“The pain became excruciating. Sometimes I find myself walking well, and sometimes I just can’t move. I cried,” she added.

Despite the challenges, the actress said there had been significant developments in her recovery, which encouraged her to share the update publicly.

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“Well, me sitting here today, in front of this camera, sharing this with y’all, it’s because there’s been some really significant developments in my recovery. And I say, thank you, Lord,” she said.

Daniels did not disclose a specific diagnosis or the nature of the treatment she is receiving. She expressed gratitude to God and prayed for calm as she entered a new phase of her life.

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