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Showmax unveils refreshed brand, expanded content lineup across Africa

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Showmax, the popular streaming service in Africa, has introduced its enhanced platform, featuring a refreshed brand and a vast content lineup, signaling a new era for viewers on the continent. This development comes ten months after MultiChoice, Comcast’s NBCUniversal, and Sky announced a collaborative streaming vision for Africa.

The revamped Showmax app is set to be available in app stores starting January 23, 2024, as part of a phased rollout across 44 markets. The streaming platform aims to offer an unparalleled streaming experience, with a focus on both local and international content.

A significant highlight is the introduction of the world’s first standalone Premier League plan for mobile, known as Showmax Premier League. Priced at just N2,900 a month, this plan will provide access to all 380 Premier League games, offering a game-changing product for football enthusiasts across Africa.

Showmax offers two additional plans: Showmax Entertainment on mobile for N1,200 a month and Showmax Entertainment for N2,500 a month. The diverse plans cater to various preferences and viewing habits, making streaming accessible to a broader audience.

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Opeoluwa Filani, the GM of Showmax Nigeria, emphasized the strategic pricing of the Showmax Premier League plan, aligning with the massive smartphone penetration and the significant football fanbase in Africa. Richard Masters, CEO of the Premier League, expressed delight at the initiative, recognizing Africa’s importance to the Premier League.

At the core of Showmax’s streaming ambitions is a robust technical platform built to scale. Leveraging the Peacock streaming platform, which is active in over 70 countries, Showmax benefits from a world-class infrastructure that has successfully delivered major events, including the Super Bowl, FIFA World Cup, Olympics, and WrestleMania.

Showmax’s content library is set to expand with the introduction of 21 new Showmax Originals in February, including five Nigerian Originals. The platform aims to produce over 1,300 hours of original content in the coming year, marking a 150% increase in production output.

Showmax’s partnership with Comcast’s NBCUniversal and Sky ensures access to a diverse range of international content, including titles from Universal Pictures, Focus Features, NBC, Peacock, DreamWorks Animation, and Telemundo. The content lineup spans movies, drama series, and original productions.

John Ugbe, CEO of West Africa at MultiChoice, emphasized Showmax’s focus on the African market, building on MultiChoice’s deep understanding of the continent. The streaming service aims to revolutionize streaming in Africa in 2024, with competitive pricing, offline viewing options, and a growing network of payment options.

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Existing Showmax customers will receive information on accessing the new app, with the complete rollout scheduled to be completed by February 12, 2024. Showmax’s commitment to delivering quality content and a seamless streaming experience positions it as a leading player in the African streaming landscape.

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CKay concludes recording agreement with Warner Music South Africa, hints at new horizons

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CKay Warner Music Ends

International Afrobeats star CKay has officially ended his recording agreement with Warner Music South Africa in a mutual and strategic decision, signaling a new chapter in his career

 

Renowned international Afrobeats artist CKay has officially concluded his recording agreement with Warner Music South Africa, marking the end of a significant chapter in his burgeoning career.

Also read: CKay’s ‘Love Nwantiti’ becomes highest RIAA certified Nigerian song

The artist, celebrated for his global chart-topping hits such as “Love Nwantiti,” “Emiliana,” and numerous others, confirmed that the decision to not renew his contract was a mutual and strategic one between him and the record label.

Speaking about this development, CKay expressed gratitude for his time with Warner Music South Africa while also expressing anticipation for future endeavors.

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“Every journey has a beginning and an end, and my journey with Warner Music South Africa was a very important one which i’m grateful for. Now it’s time for me to explore new energy and new horizons,” the artist stated.

With an impressive track record boasting over 2 billion streams across various platforms and a reputation for propelling Afrobeats onto the global stage, CKay’s next career move is highly anticipated by fans and industry insiders alike.

Sources close to the artist suggest that a major announcement is imminent, and followers can expect a fresh wave of music and a new artistic direction in the coming weeks.

“Every journey has a beginning and an end, and my journey with Warner Music South Africa was a very important one which i’m grateful for. Now it’s time for me to explore new energy and new horizons,” said CKay.

In the previous year, CKay took a significant step in his career by launching his own record label, Boyfriend Music Limited. This venture was co-founded with his long-time friend and manager, Joseph Salubi, indicating a move towards greater creative control and ownership of his musical output.

CKay’s ascent to stardom began with the release of his groundbreaking hit song ‘Love Nwantiti’ in 2019. The track rapidly evolved into one of Afrobeats’ most successful exports, introducing Nigerian music to vast new audiences worldwide.

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Following a surge in popularity on TikTok in 2021, the smash hit single achieved remarkable success, eventually being certified 8 times platinum by the Recording Industry Association of America (RIAA).

‘Love Nwantiti,’ the lead track from CKay’s EP ‘CKay The First,’ continues to hold its record as the most certified Nigerian song in the United States.

Prior to his association with Warner Music South Africa, CKay was initially signed to Loopy Music, which later merged with Chocolate City in 2015.

Under the Chocolate City label, he released his second extended play, ‘CKay the First,’ which featured the global sensation ‘Love Nwantiti.’ In 2021, CKay clarified that he was signed to Warner Music South Africa, marking the beginning of the journey that has now come to a close.

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Davido claims his 2012 hit ‘Dami Duro’ was ex-President Goodluck Jonathan’s ringtone

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Davido Jonathan Ringtone

Nigerian Afrobeats star Davido claims his 2012 hit song ‘Dami Duro’ was the ringtone of the then-President of Nigeria, Goodluck Jonathan, a fact revealed to him by a presidential source

 

Nigerian Afrobeats sensation David Adeleke, widely known as Davido, has made a surprising claim that his 2012 breakout hit single, ‘Dami Duro,’ served as the ringtone for the then-President of Nigeria, Goodluck Jonathan.

Also read: Davido issued 21-Day ultimatum by US court in copyright infringement lawsuit

Davido revealed this intriguing detail during a recent interview with Power FM in the United States, where he opened up about the initial challenges he faced with his father, Deji Adeleke, who was not initially supportive of his decision to pursue a career in music.

According to Davido, his father’s resistance began to soften after the immense success of ‘Dami Duro,’ which even garnered presidential recognition. “My dad accepted my decision to do music after he heard my second single, ‘Dami Duro.’ The song blew up,” Davido explained.

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He further elaborated on the extent of his father’s initial disapproval, stating, “Before then, my dad was using the police and army to stop my show and arrest show promoters, artistes, and everyone connected to any show I am billed to perform in.

But when ‘Dami Duro’ became a huge success… I think it was the President’s ringtone. Someone told me. At that point, people started advising my dad to allow me to do music,” Davido shared during the interview, which aired on April 8, 2025.

Davido also recounted how he eventually decided to honor his father’s wish for him to continue his education. He expressed that his relationship with his father has transformed significantly over the years, from a state of fear to one of close friendship and mutual respect.

“I went further and accepted to return to school. I said I didn’t have to run away, that I should have spoken to him. No way, I was younger then and he was unapproachable. I told him I was scared of him.

Then, I was a kid. Now, we are best friends, we talk about everything. He comes to all my shows. He is very involved in my business,” Davido stated, highlighting the positive evolution of his relationship with his father.

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Davido reveals co-production role in upcoming album ‘5ive’

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Davido Album Five Production

Afrobeat star Davido reveals he co-produced songs on his upcoming fifth album, ‘5ive’, recalling his production debut with his first single ‘Back When’

Popular Nigerian Afrobeat artist, Davido, has shared new details about his highly anticipated upcoming album, titled ‘5ive‘.

Also read: Album clash: Dammy Krane revives Davido feud with ‘5ive’ release

In a recent interview, the singer disclosed that he took on a co-production role for several tracks on the album.

Davido mentioned that this wasn’t his first foray into production, as he had previously produced his debut single, ‘Back when’. “With this album, I did a lot of co-production. We got back in that bag,” he stated.

The singer had previously discussed the meaning and significance of his forthcoming album during a livestream with alternative musician Cruel Santino.

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He explained that the album’s title, ‘5ive’, simply signifies that it is his fifth studio album and does not carry any deeper symbolic meaning.

Ahead of the album’s scheduled release on April 18th, Davido recently treated fans to a performance of some songs from ‘5ive’ at a concert in France. The singer is also preparing for an upcoming live performance in London.

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