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Spotify’s ‘Wrapped’ unveils Nigeria’s most popular soundscapes, listening habits in 2023

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Spotify, on Wednesday, unveiled this year’s edition of ‘Wrapped’, its highly anticipated annual recap of listeners’ musical journeys. This immersive experience provides users with a comprehensive overview of their year in music, allowing them to reflect on their preferences and discover hidden gems. This year’s Wrapped showcases the remarkable diversity of music and the passionate listening habits of Nigerian music enthusiasts.

As the year comes to a close, Spotify Wrapped takes users on a personalised journey through their favourite songs, artists, albums, and genres that defined their musical experience in 2023. Nigeria once again echoed with a vibrant tapestry of musical voices, as talented artists emerged and reigned supreme on the charts. For the third year in a row, Nigerian artistes and songs make up Nigeria’s top ten most streamed artistes, in true showcase of Nigeria’s pride in their own music.

“Nigeria is a hotbed of musical talent, and we’re incredibly proud to showcase the diversity and passion of Nigerian music lovers through Wrapped,” said Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa. “This year’s Wrapped is a testament to the power of music to connect people and bring them closer to the culture and traditions of Nigeria.”

In 2023, Nigerian music took the world by storm, reaching unprecedented heights and breaking down barriers. Rema, one of the genre’s brightest stars, has had an extraordinary rise to fame. His collaboration with American pop star Selena Gomez on the hit single Calm down has won him legions of fans worldwide and has become the first African-led single to reach a billion streams on Spotify. A landmark achievement for African artistes, this song is the first by a Nigerian Afrobeats artiste to feature on the top 10 chart of most streamed recordings globally on Spotify. It also tops the Nigerian song export chart, solidifying its position as a global musical phenomenon.

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Rema and Asake have also cemented their positions as Afrobeats’ global ambassadors, with Rema holding the title of the most globally exported artist and Asake captivating audiences across Nigeria, Ghana, and Togo, earning him the coveted title of most streamed artist in each country. This continued international success further underscores the enduring appeal of Afrobeats as the most exported genre of the year.

Asake’s dominance continued in the Top 10 most streamed tracks, with three of his hits – Lonely At The Top, 2:30 and Amapiano making the cut. His reign extended to the Gen Z demographic, with Asake becoming the most streamed artiste among Nigerian and Ghanaian Gen Z listeners. His song Lonely At The Top further cemented his popularity among Nigerian Gen Zs, topping the charts for their age group.

Interestingly, Mohbad secured a position in the top 20 list of the most streamed artistes in Nigeria, an attribute to an increased interest in his music following his untimely death. His track Ask About Me was the top streamed track everyday between September 13 and 25.

On the top most streamed female artistes, Spotify RADAR alumnus and 1st time Grammy Nominee, Ayra Starr clinched the title of the most streamed female artist in Nigeria, Ghana, Kenya, Rwanda, Tanzania and Uganda. Mercy Chinwo, a gospel artist, secured a spot among the top 10 most streamed female artists in Nigeria, underscoring the enduring popularity and influence of gospel music.

The throwback charts for 2023 were dominated by the legendary 2Pac, with his song Hit ‘Em Up – Single Version and album Greatest Hits securing the top spots. This resurgence of interest in 2Pac’s music is likely due to the 50th anniversary of hip-hop, the numerous headlines surrounding his death this year, and his enduring status as one of the most influential and successful rappers of all time. As a result, many Nigerians turned to Spotify to stream his music, solidifying his position in the charts.

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On top local podcasts in the hearts of Nigerian listeners, the spotlight falls on Apostle Joshua Selman, KOINONIA with Apostle Joshua Selman, The HonestBunch Podcast, I Said What I Said, Tea with Tay, and Koinonia Experience With Apostle Joshua Selman (ENI). The leading position of these podcast shows come as no surprise, given their widespread popularity among the youths, especially the Gen Zs and Millennials. Their popularity can also be attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations.

Here’s what the Spotify Wrapped data says about Nigeria’s listening habits in 2023:

1: The demand for local music in Nigeria continued to skyrocket, with consumption growing by an impressive 284 per cent.

2: Average streams of female artists in Nigeria experienced a remarkable 150 per cent surge year-on-year
3: Music lovers in Nigeria turn up the volume on Fridays to indulge in their favourite tunes
4: Rema topped the list of most searched queries, while Burna Boy topped the list of both most searched artists and most viral artistes.

Asake’s Lonely At The Top claimed the first spot on most viral tracks

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Eligible users can access their personalised 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped.

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Chike unveils third studio album ‘Son of Chike’

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Chike unveils third studio album ‘Son of Chike’

Nigerian music star Chike-Ezekpeazu Osebuka popularly known as Chike, has unveiled his third studio album titled ‘Son of Chike’.

The songwriter announced the project’s release on his social media pages on Friday.

The 12-track project follows the success of his debut album, ‘Boo of the Booless’ (2020), and his sophomore body of work, ‘The Brother’s Keeper’ (2022).

Speaking about the album, Chike described the project as a “celebration of his heritage and identity”.

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He also said the body of work adds to the legacy of music and culture passed down from previous generations.

“I am Osebuka, the son of my father, and this album symbolizes and celebrates my heritage and identity as a #SonOfChike and my new musical offspring joining the ranks of those that came before,” he wrote.

The album features tracks such as ‘Unto You’, ‘Lifetime Love’, ‘Apple’, ‘Mma’, ‘Someone’, ‘Your Loss’, ‘Not Your Daddy’, ‘One Day’, ‘Balance Am’, and ‘Man Not God’.

It also includes earlier releases like ‘Ego Oyibo’ and the hit track ‘Egwu’, featuring the late Nigerian singer Mohbad.

The music star collaborated with other notable artistes on the album, including Olamide, Qing Madi, and Ladipoe.

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Chike began his music career in 2015 with his participation in Project Fame.

He then became the first runner-up on The Voice of Nigeria in 2016.

He is currently signed to Brothers Records.

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“Make smart choices” – Tonto Dikeh offers alternatives to youths’ protest plans

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"Make smart choices" - Tonto Dikeh offers alternatives to youths' protest plans

Actress Tonto Dikeh has shared her perspective on the planned Nigerian youth protest scheduled from August 1 to 10.

While she fully acknowledges the right to protest and empathizes with the struggles stemming from the difficult economy, she believes there might be more effective ways to address the issues at hand.

Dikeh expressed her sadness over the rising cost of living, which makes it hard for citizens to manage their expenses despite working hard.

She recalled how the #EndSARS protest against police brutality in 2020 was ultimately derailed by those who caused damage, and suggested that a more constructive approach might be to form a representative group to engage directly with President Bola Tinubu.

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She wrote, “Dear fellow Nigerian youths, I understand your frustrations about our nation’s current state. The price hikes and economic pressures are tough, and many are struggling with increased costs of commuting and living. However, a nationwide protest from August 1-10, 2024, might not be the most effective method right now. This isn’t to undermine the power of protests but to suggest a more strategic approach.

“Instead of protests, I recommend forming a representative group to formally communicate with the President. This group can advocate on our behalf, request a meeting to discuss our concerns, and propose solutions. Engaging in meaningful dialogue and community development can lead to positive change and unity.

“The economic challenges affect us all, and addressing them through peaceful and diplomatic means could be more beneficial. Let’s unite and work towards a better Nigeria. I urge you to consider alternative ways to make your voices heard and to work towards a brighter future.”

She concluded with the caption: “Sometimes we can be right, but how we express ourselves matters. This is a heartfelt plea to all Nigerian youths—LET’S MAKE SMART CHOICES.”

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Cynthia Morgan blasts MAVINS over Rema’s smoking, Ayra Starr’s attire

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Popular Nigerian dancehall artiste, Cynthia Morgan has criticized MAVINS Record for their artiste Rema’s smoking habit and slammed female singer Ayra Starr for her outfit when meeting American actor Will Smith.

Morgan emphasized that life involves more than music and stage performances.

She also warned MAVINS Record about Rema’s cigar smoking, stating she would locate their office if anything happened to him.

Morgan wrote: “Meeting will smith dressed up like that? There is more to life than music and stage performances my dear @ayrastarr

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“And that Rema wey they hold cigar wey he no sabi smoke. If anything happen to that boy mavins I go find una office.”

Ayra Starr recently had dinner with Hollywood star Will Smith in Rome following her impressive performance at Coldplay’s concert.

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