Entertainment
MultiChoice harps on role of education in sustainable talent development for Africa
In commemoration of the 2024 Africa Day, Africa’s leading entertainment company, MultiChoice, has emphasized the role of education in cultivating talent and sustainability in the African entertainment industry.
According to the company, the continent is ripe with unrealised potential, and it is pertinent that organisations address Africa’s education challenge, to ensure that skills that students gain are directly relevant to their future development, and that of the continent.
Aligning with the 2024 Africa Day theme: “Educate an African Fit For The 21st Century,” the company said it remains committed to equipping aspiring industry professionals with the crucial “sustainable education” it takes to thrive in the rapidly changing film and television sector, through the MultiChoice Talent Factory (MTF) initiative.
“An MTF survey has found that around 92% of MTF Academy graduates go on to work in the creative sector. Many of these young professionals go on to careers at MultiChoice, which bills itself as “Africa’s most-loved storyteller,” said MultiChoice West Africa CEO, Mr. John Ugbe.
“This level of absorption demonstrates another benefit of education in the African development journey: it unlocks the massive potential of the continent’s youthful population. Education is what will transform Africa’s 400 million young people aged between 15 and 35 into a generation of doctors, lawyers, financiers, engineers and media professionals,” he added.
On the cultural impact of MTF, he noted that training African creatives equips them to tell African stories. He explained that MTF is an innovative approach to the idea of “educating Africa”, as it equips African talents to educate other Africans – culturally and spiritually – through the telling of African stories.
“These African stories also allow Africa to show the rest of the world the power of its history and the talent of its people, as our productions take their rightful place on global content platforms,” Ugbe said.
Africa Day is celebrated yearly on May 25, in commemoration of the foundation of the Organization of African Unity in May 1963. MTF consists of three offerings – MTF Academies in major African capitals provide hands-on, relevant training for aspiring TV and film professionals; the MTF portal allows professionals to network and find work opportunities; while MTF masterclasses offer an ongoing programme of professional development. Most influential of these MTF offerings are the MTF Academies in Nairobi, Lagos and Lusaka.
Joeboy defends his music after being called “mid,” saying critics are unhappy with their own lives. He remains confident in his success
Nigerian artist Joseph Akinwale Akinfenwa-Donus, better known as Joeboy, has hit back at critics who have labelled his music as “mid.”
The 26-year-old singer, who has garnered significant success in his career, shared his thoughts in a recent appearance on the ‘Backstage Banter’ podcast.
Joeboy, known for hits like “Baby” and “Alcohol,” addressed the growing social media criticisms, with many accusing his sound of being unremarkable.
Despite these comments, Joeboy firmly disagreed with the assessment, stating that there is nothing “mid” about him or his work.
“There is nothing ‘mid’ about my existence,” Joeboy asserted. “The fact that I have been able to get so far at such a young age in my career and still have my head on my shoulders is not ‘mid’ in any way.”
He went on to suggest that the people behind the criticisms were likely unhappy with their own lives. Joeboy explained,
“If you’re genuinely happy with your life, you would not pick up your phone and start attacking somebody. What exactly is ‘mid’? I think it was just a word that got too popular, and people just started using it.”
The singer’s remarks shed light on the toxic culture of online criticism that has become prevalent in the music industry and beyond.
Joeboy’s response demonstrates his confidence and resilience, highlighting that his achievements speak for themselves.
His words also sparked discussions among fans and critics alike, with many agreeing that the use of the term “mid” has become an overused way of expressing dissatisfaction.
Joeboy’s ability to stay grounded amidst the negativity serves as a testament to his professionalism and focus on his craft.
Ayo Makun, popularly known as AY, admits imperfections in his marriage while praising his brother Yomi Casual’s family love and respect
Famous Nigerian comedian Ayo Makun, popularly known as AY, has openly admitted that he may not be the best example when it comes to keeping his home intact.
In a candid moment on Tuesday, AY shared his reflections while praising his brother, Yomi Casual, for his unwavering love and respect for his family.
In an emotional Instagram post celebrating Yomi’s 40th birthday, AY wrote: “I may not have scored 100% in other responsibilities as a perfect example that is worthy of emulation when it comes to keeping the home front intact.
But I’m proud to say the love and respect you (Yomi) have for the family is second to none. Love you lots!”
This admission comes a few months after AY publicly revealed that he had found himself engaging in actions he was not proud of during his marriage.
The comedian, known for his humour and candidness, was reflecting on his personal life after facing challenges in his long-term relationship.
Earlier in April 2024, AY confirmed the separation from his wife, Mabel Makun, after nearly 20 years of marriage. The news shocked fans, as the couple had been one of Nigeria’s most beloved celebrity duos.
While AY’s marriage has faced turbulence, his heartfelt tribute to his brother Yomi Casual highlights a stark contrast in family dynamics, where respect and love appear to be central.
Timaya hails Rema as the “leader” of Nigeria’s new music generation, praising his unique style, intentional artistry, and stage performance
Veteran Nigerian singer Timaya has named Rema as the standout leader of the new wave of Nigerian musicians. In a recent interview on Cool FM, the Dem Mama crooner expressed admiration for the young star, describing Rema as an “intentional” artist who excels in music, fashion, and stagecraft.
Also read:Title: Rema and African stars set to shine at Coachella 2025
“I’m a fan of Rema,” Timaya declared. “Among all the young boys [new generational musicians], he’s at the top. Rema is their dad.
You don’t know? See his abs, his dress sense—crazy! He’s intentional; his music, his stage performance are amazing. And he’s a fine young boy.”
Timaya highlighted Rema’s unique ability to combine his artistry with a compelling personal brand, noting that his fashion sense and on-stage energy make him a standout among his peers.
Rema, known for hits like Calm Down and Dumebi, has been widely celebrated as one of the most influential artists of his generation.
His innovative approach to Afrobeat and global recognition has solidified his status in the Nigerian music industry and beyond.
Timaya’s endorsement adds to Rema’s growing reputation as a trailblazer for the new generation of Nigerian music stars, further cementing his place at the forefront of the industry.
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