LG Electronics’ brand ambassador, Rita Dominic has said that the company’s cut­ting-edge washing machines have the capacity to enhance the laundry experiences of the consumers.

The Nollywood actress and LG home appliances brand ambassador told our corre­spondent that the new AI Di­rect Drive Motor technology at LG uses artificial intelli­gence and advanced fabric care to deliver unrivaled per­formance, speed, and conve­nience.

She noted that home appli­ances brand is experimenting with different cycle settings can also save time and house­hold energy in the long run

“That’s huge! My machine also offers a Quick Wash func­tion, so if I have something I need cleaned really fast, it’s a 39-minute cycle that gets the job done in next to no time.”

“My washing machine boasts a suite of features that make doing the laundry a cinch. Its headliner here is the eponymous AI DD (Artifi­cial Intelligence Direct Drive), which doesn’t just measure a laundry load’s weight but also the fabrics’ softness. Based on LG’s accumulated data, the wash cycle is then adjusted for each load to better protect its fabrics and extend their longevity,” she said.

Brian Kang, General man­ager, Home Appliances Divi­sion, LG Electronics West Af­rican Operations, said: “We are more likely to do some­thing if it is easy and repeat­able, so we don’t have to use up a ton of mental energy to get the job done. I find that having the right products and tools makes doing laundry ev­ery week a lot easier.

‘‘AI Direct Drive (AI DD) intelligent technology makes washing easy. LG’s Smart Washing Machines with AI DD can automatically deter­mine the best settings based on the weight and softness of your fabric for an optimal wash.

“The AI DD technology has matured over 20 years of advancements, observations, and experiments by LG to deliver effective and efficient washing. Various other fea­tures complement this. Tur­boWash360°, for instance, uses four directional 3D multi-noz­zles to reach every part of the laundry for a thorough wash that’s also faster. Steam+, on the other hand, comprises an integrated steamer that en­hances hygiene by killing off dust mites while also relax­ing fabrics to make them less wrinkled and easier to iron.’’