The last week of April will see thousands of viewers and movie consumers waiting in the Cinemas for the debut of one of the most anticipated films of 2023 “The Bloom Boys’ following a strong marketing campaign that has been applauded by various industry experts, the movie is expected to finally debut on the Big screen from Friday, April 28th as it continues to position itself as a top consumer choice for its theatrical run.

With over 5,000 organic followers from the movie page via social channels like Instagram, it is interesting to say this is the first time a Nigerian film will organically grow such an audience from zero to achieve this height this further shows a strong indicator of success in at the Box office in week 1.

On what to expect from the movie, The Founding Partner of Linar & Shrewd Films, Ilyas Ishaq says, “We are excited that ‘The Bloom Boys” is finally set and market fit for exhibition nationwide after a long time in post-production. From casting a group of seasoned and method actors to ensuring we tell a relatable story that addresses pressing issues within the world of today, I am confident the audience will be thrilled and encouraged about the growth we have contributed to the Nollywood market. The movie tells us a story of how enduring, desperate and silent a woman could be while chasing her quest, the story is quite techy, innovative and investment-oriented as it cut across so much movie genre you can imagine.”

Fehintola Olukotun

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Leading this thrilling drama are ensemble cast like Timini Egbuson, Tobi Bakre, Bolanle Ninalowo, Shaffy Bello, Tina Mba, Gbenga Titiloye, Segun Arinze, The Cute Abiola, Mc Lively Diane Russet, Rotimi Adelegan, Foluke Daramola and a new act Fehintola Olukotun.

The Box office in 2023 has shown that Nollywood movies like Funke Akindele’s Battle On the Battle Street break her own Omo Ghetto’s 2021 records with a 650 million gross after a 10 weeks cinemas run, other titles like Brotherhood by Greoh Studios and Ace Actor Femi Adebayo’s King of Thieves and a lineup of forthcoming colossal projects continued to give hope to stakeholders and Nollywood investors on the new grossing margins for African content.

These successes can be attributed to the quality of the story and promotional activities built up for this course. With the marketing activities around The Bloom Boys being the most anticipated movie in 2023 so far, we await the performances ahead of its cinema runs.

Timini Egbuson

From the promotional kits and title arts, one will know that putting up a 14 Nollywood star-studded movie inclusive of award-winning characters like Bolanle Ninalowo, Mc Lively, Tobi Bakre and Timini Egbuson are really the BOYS to watch out for during the exhibitions in movie theatre.

During this interview, Ifedayo Crude, a founding partner of Linar & Shrewd Films, reveals more about the thrilling drama as he says “We believe our audience would feel irrational, logically impaired by the sequence build up, and intense in emotions maybe sympathetic too as they watch a sweet lady choose a side between her lover and her brother with the tech space.

All hopes are high as we expect a stellar performance in the movie theatre from Tina Mba, Ninalowo, Timini, Tobi Bakre, Gbenga Titiloye, Segun Arinze , Cute Abiola & Mc Lively. Other actors like Fehintola Olukotun and Foluke Daramola would be amazing to watch as they look like new faces for a big screen debut in recent times.