Seinde Signature Deyemi Okanlawon partnership announced as actor joins Lagos launch of Sarah Baker fragrances across Nigeria

Nigeria’s leading niche perfumery house Seinde Signature has partnered with acclaimed actor Deyemi Okanlawon ahead of the Nigerian launch of globally renowned perfumer Sarah Baker’s fragrance collection across multiple cities.

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Seinde’s Signature Deyemi Okanlawon partnership was unveiled as preparations intensified for the rollout of two signature fragrances, Velvet Vendetta and Vava Vanilla, scheduled to debut in Port Harcourt, Abuja, and Lagos.

Sarah Baker, widely recognised for blending artistic storytelling with niche perfumery, is expected to make her first visit to Nigeria for the launch events, which will begin in Abuja on April 16, followed by Port Harcourt on April 17, before concluding with a grand showcase in Lagos on April 18, 2026.

As part of the Seinde Signature Deyemi Okanlawon partnership, the actor is set to lead a cast performance in Lagos that will interpret the creative narratives behind the fragrances, adding a theatrical dimension to the product unveiling.

Okanlawon described the collaboration as a meaningful milestone, expressing admiration for Seinde’s Signature’s growth from a single outlet to a nationwide presence spanning multiple stores.

His remarks reflected a sense of pride and creative alignment with the brand’s vision.

According to Ore Olusola, General Manager of Seinde Signature, the collaboration with Sarah Baker represents more than a commercial partnership, but rather a meeting of creative minds rooted in storytelling, craftsmanship, and artistic excellence.

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The event is expected to draw attention from Nigeria’s fashion, entertainment, and lifestyle sectors, positioning Lagos once again as a hub for premium experiential brand activations.