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‘Staggering improvements’ After one year break, Multichoice’s viewers’ choice awards returns

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After a one-year hiatus, the Africa Magic Viewers’ Choice Awards (AMVCA) is ready to roll out its red carpets. Ahead of the award ceremony’s eighth edition, its organizers have announced a call for submissions.

Filmmakers are expected to submit their films in line with the awards’ guidelines between December 3, 2021 and January 14, 2022.

According to organizers, films, made-for-television movies or television series are eligible for entry to the AMVCA if they were broadcast, publicly screened or exhibited from December 1, 2019 to 30 November 2021.

Speaking on the forthcoming eighth edition, Chief Executive Officer, MultiChoice Nigeria, John Ugbe, said: “Last year was indeed a tough one for the world with the global pandemic, however the industry continues to thrive against all odds.

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“We are proud of the improvements seen across different fields in the industry since the inception of the awards in 2013.

“The eighth edition of the AMVCAs once again demonstrates our commitment to spotlight the immense talent we have in the African film and TV industry and promises to leave a much bigger impact than previous editions.”

The eighth edition slated for 2022, will also see the addition of a new category to recognize the growing acceptance of content creators across Africa. The category is tagged Best Online Social Content Creator.

“We are very excited about the Best Online Social Content Creator category as we believe this will further underscore our commitment to represent all content creators and inspire new talent.

There is no better time than now to recognize and celebrate this growing digital community as we stage the eight edition of the awards,” said Executive Head, Content and West Africa Channels at MultiChoice Nigeria, Dr. Busola Tejumola.

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The seventh AMVCA saw Play Network’s ‘Living in Bondage’ sequel scoop the highest number of awards with a total of 8 wins including Best Overall movie.

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