Deji Adeyanju questions BBNaija prize payments, claiming many past winners end up broke despite huge rewards

Deji Adeyanju questions BBNaija prize payments Human rights activist and lawyer Deji Adeyanju has stirred fresh controversy by questioning whether winners of the Big Brother Naija reality show actually receive their full prize money.

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Adeyanju took to his X handle on Monday to express doubt about the integrity of the show’s prize disbursement, claiming that many past winners appear financially worse off after their victories.

“Do they really give BBNaija winners the prize money? The reason I am asking is because many of them end up looking extremely broke thereafter,” he wrote.

His comments came less than 24 hours after Imisi was announced as the winner of the 10th edition of Big Brother Naija, walking away with a grand prize of ₦150 million on Sunday.

The post immediately went viral, sparking heated reactions among fans of the show. While some users supported Adeyanju’s concerns, others challenged him to provide evidence or name specific ex-housemates who became poorer after the show.

Observers have drawn connections between Adeyanju’s remarks and past controversies involving the show’s organisers.

In particular, Phyna, winner of the 2022 edition, has publicly accused the organisers of withholding parts of her prize package — a claim that reignited public scrutiny of the show’s transparency.

Despite the mounting discussion, the Deji Adeyanju questions BBNaija prize payments claim remains unverified, as Adeyanju provided no proof and the show’s organisers have yet to respond publicly.

Still, his comments have reopened a broader conversation about accountability and financial fairness within Nigeria’s biggest reality television franchise.