Netflix confirms its continued operations in Nigeria, pledging further investment in local stories amid exit speculations.

Netflix has categorically denied rumours suggesting its exit from Nigeria, reaffirming its dedication to the country’s growing entertainment industry.

Speculations of the streaming giant’s withdrawal arose due to Nigeria’s economic challenges and increasing regulatory pressures.

In a statement shared with TechCabal, Netflix addressed the viral reports, emphasising its ongoing commitment to its Nigerian operations.

“We are not exiting Nigeria. We will continue to invest in the country’s stories to delight our members,” the statement read.

Netflix entered the Nigerian market in 2016 and has since played a pivotal role in promoting local content on a global scale.

The platform has showcased a variety of Nigerian stories, elevating Nollywood productions and enabling local creators to reach an international audience.

Despite economic uncertainties, Netflix reassures its subscribers and creators in Nigeria that it will continue to serve as a platform for diverse storytelling, ensuring Nigerian narratives resonate worldwide.