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Adidas ends legal disputes with Kanye West, plans to sell remaining yeezy stock

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Adidas Kanye West settlement

Adidas finalises settlement with Kanye West, ending legal disputes and confirming plans to sell off remaining Yeezy stock by late 2024.

 

 

Adidas has officially ended its legal dispute with American rapper Kanye West, popularly known as Yeezy, following a turbulent period marked by public and corporate fallout.

The German multinational corporation terminated its collaboration with West in 2022 after he made antisemitic remarks, which spurred significant backlash, including from the American Jewish Committee (AJC), and led to calls for companies to cut ties with the rapper.

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Also read: Kanye West launches adult company

 

Bjorn Gulden, CEO of Adidas, confirmed on Tuesday that the company had reached an out-of-court settlement with West. “The drama with West belongs to the past.

Negotiations and settlements have been done,” Gulden said, though he did not disclose specific details of the agreement, emphasising that no money had been exchanged.

When Adidas ended its partnership with West in 2022, the company was left with Yeezy-branded stock valued at approximately €1.2 billion (£840 million).

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In light of the concluded settlement, Adidas announced plans to sell the remaining Yeezy inventory, aiming to clear all stock by the end of 2024.

The decision marks a critical point in Adidas’ handling of the Yeezy fallout, which has impacted the brand’s market position.

The company’s remaining Yeezy stock, a significant asset at the time of the split, will now be gradually released, bringing closure to one of the most high-profile corporate disputes in recent years.

Adidas’ choice to move on from the controversy underscores the corporation’s effort to distance itself from past controversies, focusing instead on restructuring and moving forward with its brand integrity intact.

This settlement with Kanye West, though financial details remain private, signifies the close of a chapter that has had a profound impact on the sportswear giant.

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