Afrobeats star Ruger voices concern over untalented artists gaining fame through promotion, urging for authentic performances without autotune.

Nigerian Afrobeats artist Michael Adebayo Olayinka, popularly known as Ruger, has voiced his concerns about the increasing prominence of untalented musicians in the Nigerian music industry.

Taking to social media, Ruger expressed frustration over the trend, noting that extensive promotion can lead to fame for artists, regardless of their actual musical ability.

Also read: “How my car tumbled three times while driving in Lagos” – Ruger

Ruger shared his thoughts on his X (formerly Twitter) handle, writing, “The music scene has been hurting me coz no matter how shit an artist is, once there’s money for hype, Otilo.”

The singer’s statement reflects his belief that the industry is increasingly driven by financial backing and promotional power rather than genuine talent.

In addition to his concerns about promotional influence, Ruger criticised the widespread use of autotune during live performances.

He argued that relying on autotune diminishes the quality and authenticity of live music. Addressing his fellow artists, he wrote, “Now, let’s talk about the gaddamn autotunes on the mic when y’all perform.

Next time, tell your engineer to shut it down when you’re about to speak coz you be speaking in Tunez wahalaaaaaa. Well, Ruger don’t need that shit. thank you.”

Ruger’s candid remarks have sparked discussions among fans and industry professionals alike, with some supporting his stance and others viewing it as part of a larger debate about authenticity in the modern music scene.

Known for his distinct sound and vibrant energy, Ruger has consistently emphasised vocal skill and originality in his performances, setting himself apart as an advocate for talent-driven success in Afrobeats.

The Afrobeats genre, known for its unique blend of African rhythms and global sounds, has grown exponentially in recent years, drawing international attention.

However, Ruger’s comments have highlighted a growing concern within the industry about the balance between talent and marketing power, with many artists and fans calling for a return to an emphasis on musical ability over hype.