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Jemima Osunde slams pressure on actors to become social media content creators

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Jemima Osunde social media pressure

Actress Jemima Osunde criticises the growing pressure on actors to become social media content creators in order to secure film roles

 

Popular Nigerian actress Jemima Osunde has publicly criticised the growing trend in the film industry that pressures actors into becoming social media content creators as a requirement for landing acting roles.

Also read: Nollywood Actress Wumi Toriola announces new calling as God’s minister

In a passionate video posted on her social media platforms, Osunde voiced her frustration, stating that the industry’s increasing demand for actors to push promotional content online undermines the craft of acting itself.

“Now they are forcing actors to be social media content creators. It’s like, ‘You see that dance? You must dance on the internet.’ Why?” she asked rhetorically.

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The Shuga actress expressed concern over how casting decisions now often favour social media visibility over raw acting talent.

She stressed that acting should be based on skill, not online popularity, citing Hollywood star Keanu Reeves as an example of an actor who continues to thrive with little to no social media presence.

“That should not be my job! How many times do you see Keanu Reeves when he is not on your screen?” she quipped.

Osunde, who was nominated for Best Actress in a Leading Role at the 15th Africa Movie Academy Awards for her performance in The Delivery Boy (2018), has become increasingly vocal about the challenges facing modern-day actors, particularly in Nigeria’s fast-evolving entertainment landscape.

Beyond her acting career, Osunde has also faced public scrutiny and recently debunked rumours of undergoing BBL surgery. She used that moment to reinforce her advocacy for natural beauty, insisting that people should not place expectations on her image, online or off-screen.

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Olu Jacobs’ funeral mass draws dignitaries in Lagos

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Olu Jacobs

Olu Jacobs funeral mass begins in Lagos as Joke Silva, family members and prominent dignitaries gather to honour the late Nollywood veteran

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Lizzy Anjorin Questions Court Order Over Priscilla Ojo’s Son

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Nollywood actress Lizzy Anjorin has questioned the authenticity of an interim order issued by the Lagos State High Court on 2 September 2026, restraining her from publishing photographs of Priscilla Ojo’s one-year-old son, Rakeem Mkambala, and from posting editorials concerning the family on specified social media platforms.

Anjorin raised the issue during an Instagram Live session on Friday, 4 September, after Priscilla shared a copy of the court order online.

The actress argued that publicising court documents before formally serving the respondent undermines the case.

“Your case na dead on arrival. If you post court letter on any platform before serving person wey you wan go serve, that court case na fake court case,” Anjorin said during the live session.

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Her comments came shortly after the High Court of Lagos State granted an ex parte application brought by Priscilla, her husband, Tanzanian singer Juma Mussa Mkambala, and their son, Rakeem.

Justice Yetunde Adesanya issued the interim order in Suit No. LD/ADR/6646/2026.

The order restrains Anjorin, as well as people acting under her authority, from publishing, posting, circulating, uploading or broadcasting photographs of Rakeem on specified social media platforms, including Instagram, Facebook, WhatsApp and TikTok.

The court also directed Anjorin to cease publishing or broadcasting editorials concerning the applicants on the platforms covered by the order.

An ex parte order is made at an interim stage without the respondent being heard. The order is therefore not a final determination of the dispute and remains subject to further proceedings.

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Priscilla shared the certified copy of the order on her Instagram Story on Friday, bringing the legal development into public view.

Anjorin’s reaction centres on the timing and manner in which the court documents were publicised. Her assertion that such publication makes a case “fake” is her own claim and is not a finding contained in the court order.

The development marks another chapter in the prolonged public dispute between Anjorin and Priscilla’s family, particularly Priscilla’s mother, actress Iyabo Ojo.

The disagreement has played out largely on social media and has previously resulted in legal action, including a ₦1 billion defamation suit filed by Iyabo Ojo against Anjorin.

In recent weeks, the dispute has also drawn Priscilla and her young son into the controversy, following public comments by Anjorin concerning the family.

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BBNaija Kess Says Big Brother Makes Life Harder

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Kesiena Tony Adjekpovu, popularly known as Kess, has said that participating in Big Brother Naija can make life harder, offering a candid reflection on the challenges that may come with the reality television experience.

The former Big Brother Naija housemate made the comment in a statement shared on social media, where he suggested that winning or simply taking part in the reality show does not necessarily make life easier after leaving the house.

“Big Brother makes your life harder,” Kess said.

The remark has drawn attention because life after reality television can bring a different set of expectations, particularly as former housemates adjust to increased public attention and the pressure that can accompany visibility.

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Kess was a housemate on the seventh season of Big Brother Naija, which aired in 2022. He entered the show as a businessman and was among the contestants who competed for the season’s grand prize.

His time on the programme also placed him in the public eye, giving viewers an opportunity to follow his personality and relationships inside the house.

Kess’s latest comment offers a more reflective view of the reality TV platform, suggesting that the experience does not end when a contestant leaves the house.

However, he did not provide further details in the available post explaining which specific aspects of life after Big Brother he was referring to.

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