Mercy Johnson menstrual brand controversy erupts online after actress unveils ₦25,000 sanitary pad brand with Regina Daniels

Nollywood actress Mercy Johnson Okojie has come under intense criticism online following her unveiling as brand ambassador for Girls Tag, a menstrual care product reportedly priced at ₦25,000, alongside her daughter, Purity Okojie.

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The launch event, which also featured actress Regina Daniels as another ambassador, has triggered widespread debate across social media platforms over affordability and accessibility of menstrual hygiene products in Nigeria.

Mercy Johnson sparks controversy with menstrual brand endorsement, escalated shortly after details of the product’s pricing surfaced, with critics arguing that it is out of reach for many Nigerian women and girls already struggling with basic sanitary needs.

Girls Tag is described as an all-in-one period care pack designed for girls aged nine and above, positioned as a premium hygiene solution in the market.

However, the pricing has drawn strong reactions from social media users who accused the brand of elitism and insensitivity in a country where menstrual products remain a financial burden for many households.

Several users expressed concern that the cost could further marginalise young girls who already miss school due to lack of access to sanitary products.

Others criticised the endorsement by high-profile celebrities, arguing that public figures should be more mindful of products linked to basic health and dignity needs.

One user described the situation as a reflection of broader inequality, insisting that sanitary products should not be treated as luxury goods in Nigeria.

Another comment suggested that the brand was targeting a limited demographic, questioning its relevance to the average Nigerian consumer.

The debate has continued to trend online, with divided opinions between those defending the business model as a premium product and critics calling for more affordable menstrual care solutions.

Neither Mercy Johnson nor Regina Daniels has issued an official response to the backlash at the time of this report.

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The controversy highlights ongoing concerns around menstrual poverty and the affordability of essential hygiene products in Nigeria.