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Opinion

Nollywood, African Cinema Cannot Afford Anti-Intellectualism

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By Femi Odugbemi

Let me begin by expressing my personal admiration for the Founder of the KAP Film/TV Academy, the indomitable storyteller, artiste, filmmaker, and creative entrepreneur Mr. Kunle Afolayan. In many ways, today is a celebration of his passion for cinema and his leadership vision. There’s very little accolade left to bequeath on the depth of his talent and the quality of the craftsmanship in his films.

For me films like October 1, a personal favourite, is a classic and timeless work that I will always salute for its creative intent, layers of subliminalities and the power of its cultural authenticity and performances.

Thank you for pushing the boundaries of possibilities in our cinema, and for building your work as a Nigerian brand with a global footprint. I see the KAP Film/TV Academy as an extension of that ambition and I am excited for this first set of trainees who I understand have completed a course in Post-Production. Of course with the USC film school and Netflix Grow Creative as partners, the quality and excellence of the course needs no confirmation. To all of you who have completed this inaugural programme, I say well done and congratulations on your success and I hope you will extend to others the protocols and new insights you have received from this programme.

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May I also salute the Academy Director and the Faculty especially the Head of School, Prof. Tunji Azeez, my friend and brother. His contributions to many initiatives in the creative industry deserves our respect and much appreciation. I thank you for all the support you have given to us at IREP and I have no doubt that you will drive the vision of this Academy with best global practices.

When I asked Prof. Azeez what he wanted me to speak about here today, he sent me a text asking me to make a case for why we need training in Nollywood. That would have been easy. It is a case I have made for over twenty years starting with my tenure as President of the Independent Television Producers Association of Nigeria (ITPAN) in 2002-2006). We focused principally on promoting professional training for the industry and the ITPAN Training School Gbagada was very active and impactful.

Many of those who are leading practitioners in Nollywood today attended ITPAN’s training programmes back then. It is also well-known that the IREP Documentary Film Festival which Jahman Anikulapo, Makin Soyinka and I Co-founded has had from its inception a strong training and learning element to it. And for over 12years now we have trained storytellers and filmmakers as part of ou intervention to broaden our industry’s understanding of the Documentary genre. I have also been consistent making the case for industry training through many public papers and lectures I have given over my 30 years in this industry. Indeed my recent stint as pioneer Academy Director of the Multichoice Talent Factory West Africa is testament to my continuing commitment to that message, and I am delighted by the progress many of my proteges have made, and are making in the industry.

But as I considered the subject I realized that infact it would appear that the message of institutional training as an important factor to the sustainability of the industry, or as a response to improving the quality of the films we make, has been well-made already. Just a decade ago there were less than 10 proper film training programmes available in the whole of Nigeria. Today there are dozens of film programmes in Nigerian Universities and of course twice that number in adhoc programmes. There is general agreement that the quality of product needs to improve and that the opportunities of international exposure and distribution will come only with a certain commitment to global best practices in technical quality and artistic exploration.

So I thought instead of making a case for more training, perhaps the case to be made surround our individual and personal commitment as professionals to a learning culture. It is one thing to institutionally create knowledge platforms, trainings and schools. It is quite a different proposition for each individual professional to embrace the opportunities to learn. 

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Learning is a very personal mindset. It is a relentless pursuit of that which is the most excellent output possible in any area of occupation and a willingness to be humble and open to new dynamics in its pursuit. Learning is a lifetime exploration. For institutional training to be effective and progressive, the beneficiaries must esteem the learning experience as critical not just to their economic well-being but to personal growth as artistes and storytellers. It is that esteem for learning, for growth, for intellectual width that I fear is missing today in our industry and one that is desperately needed as a response to expanding training opportunities. Perhaps important industry milestones like today’s event offers us an opportunity to openly address the generally poor attitude to continuous learning within the industry and what I may describe as pervasive anti-intellectualism. 

Whilst the commercial success of Nollywood may have come through raw talent, street-smarts, self-education and hands-on practice, our ability to sustain and expand its gains lies in the humility needed to understand that the dynamics of change in the creative industries will always outpace its current trends. Whatever ‘expertise’ we claim from yesterday is evolving even as we take grasp of it. If there are any fundamental realities that undergird any industry’s success globally today, it is that it must represent its unique cultural stories in ideation and expression, it must be driven by technology in its execution and distribution, it must engage strong creative collaborations with others and the quality control mechanism of global best practices in the filmmaking process are non-negotiable.
The demand of these is that the sustainability of an industry like Nollywood which has grown organically and mostly through practice, will depend on its openness to continuously learning, unlearning and relearning. 

And the learning to which I am speaking starts from understanding the fundamentals of the craft, the fundamentals of the technology driving it, the fundamentals of storytelling as both an art and a science and the fundamentals of the matrix and strategies that inform distribution on the different emerging channels and platforms worldwide. Beyond the fundamentals, learning is also how we esteem new ideas and fresh thinking. The underground joke in many international film festivals is that Nigerians come to film festivals for shopping and long bouts of drinking at bars and hardly watch any films. We spend time constantly talking about looking for funding but we don’t network or meet other filmmakers from other film cultures to learn. Even the film festivals that hold in Nigeria and the learning opportunities that they offer are rarely attended by the majority of those who need it the most. It is often the same usual suspects that gather at these festivals, because most of our filmmakers imagine themselves as self-made experts and superstars who already know all there is to know about filmmaking. We hearWe them say things like ‘filmmaking is not about speaking big big grammar,’ or ‘I just want to shoot my film,’ as if the creative craft is some exercise in sewing or bricklaying. We really like award shows on the other hand because it offers the public adulation that soothes our competitive instincts. We are all for the show but we ignore the ‘business’ in show-business.  

The problem with that is that filmmaking and storytelling is actually a serious business of imagination and intellect because it is about ideas, interpretation and representation. Maybe that also explains why we shy away from the treasure trove of Nigerian literature books waiting to be made into films. We are too anti-intellectual to engage the themes and stories of our own literary heritage. So we keep making stories limited to our personal contemporary experiences and trapped by the limitations of our exposure. We need to up our game. We need the humility to learn so we can grow. A Learning culture welcomes intellectualism, a seeking to interrogate assumptions in the hope of entrenching the good and moving on from what does not serve the best Interests of our development.
It is about openness to alternative viewpoints and contrary perceptions. It is about avoiding negativity whenever accountability is demanded of our creative products. 

A Learning culture also means we understand that there are conventions to the craft of filmmaking that have proved useful to different storytelling genres. We have to learn them properly because those conventions are an unspoken contract with the viewing audience. You do not present a comedy film in dark high-contrast tones or score happy music to a horror thriller. Those conventions are established because they are tested by experience to line up with the best viewing experience for the viewer. To reinvent the wheel we must first understand its engineering and the thinking that established it. 

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Learning means we must be quick to unlearn what is not working and to accept with openness valid criticisms that question the basis of our creative choices or explorations. I am always shocked and amused at the reactions film criticism gets in Nollywood. Unless you fawn and describe a film as the greatest ever made, the feedback is considered a personal affront, an attack to destroy or outright witchcraft. Somehow we seem to think that the success of a film is simply that it was made, regardless of its quality or the idiocy of its premise. ‘It is what the audience wants’ is the popular knee-jerk reasoning for many of the really odd streams of storytelling that seem to recently populate our industry. We insist that the the same Nigerian audience who seem to binge-watch very complex and subliminal films and TV series on international platforms only want our films to be built on an implausible premise, lacking in any creative intent and framed around slapstick characterizations. I find it somewhat disingenuous. What is our role as artists and public intellectuals and philosophers? Films as cultural artifacts are timeless.

It unlikely that generations to come will easily accept or understand argument that the work to which we have put our name can only be referenced or understood in the context of audience demand in a period in time. Perhaps we may not yet have a proper and well-educated film criticism culture yet, but we must understand that we need one, and a vibrant and fearless one at that, if we are to grow Nollywood in the path of its best potentials. It is my hope that film criticism will be one of the courses offered at the KAP Film/TV Academy in the near future.

Finally learning means we are keen to expand the boundaries of our storytelling beyond entertainment to also edutainment and elevating the consciousness of our audiences through our stories and the characters we create. Storytelling is too powerful not to be more impactful than only to make our viewers laugh. We can open up their world and challenge their thinking. Our films should be the soft power deployed in our country against tribalism, discrimination, inequality, religious intolerance and poor governance. Nollywood, beyond its commercial success, must be socially and culturally significant to our progress and prosperity as a nation and as a continent. 

Nollywood and indeed all of African cinema cannot afford anti-intellectualism. We cannot build a truly impactful creative industry with filmmakers alone. We must open the windows so that light can come in. We need more thinkers, more researchers, more explorers, deeper themes and stories that incite debate and engage the minds of our audiences. We need a shift in understanding that celebrates and embraces how far we have come yes, but only in the awareness of how much farther we can go. And that the road map winds through our individual and personal commitment to a lifetime of learning, unlearning and relearning. 

***Odugbemi, fta. rpa, Founder/CEO Zuri24media Lagos, delivered this piece recently as keynote address at the graduation ceremony of students at KAP Film Academy, Lagos.

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Opinion

Seven Doors: Olatunji Afolayan deserves a florist

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Seven Doors, the Netflix mini-series, is a visual triumph, thanks to the masterful mise-en-scène crafted by art director Olatunji Afolayan. His meticulous attention to detail, from vintage props to authentic architectural designs, transports viewers to another era

[dropcap]A[/dropcap]s a film student, my evaluation of Seven Doors, the Netflix mini-series produced and directed by Femi Adebayo and others, may differ from the general audience’s.

Also read: Aliu Gafar delivers stellar performance as Esusu in Femi Adebayo’s Seven Doors

While the audience is integral to the film’s meaning, my academic perspective allows me to appreciate the cinematic craftsmanship that underlies the narrative.

Unarguably, in the same way that auteur theory highlights the director’s creative vision and Schreiber theory emphasises the screenwriter’s role, mise-en-scène theory underscores the art director/production designer’s contributions to the film’s visual language.

The art director/production designer plays a crucial role in creating the mise-en-scène, encompassing settings and props, costumes, facial and body expressions, lighting and colour, and character positioning within the frame.

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Therefore, the art director of Seven Doors, Olatunji Afolayan deserves a special recognition for designing visual elements that evoke nostalgia and cultural memory.

That you may know, the vintage chinawares and floral metal bowls in Seven Doors are props and carefully designed elements that contribute to the film’s visual composition and spatial relationships.

Olatunji Afolayan

The mural and sculptural designs are creatively etched on the walls and plotted to depict the period piece seamlessly.

The choice of architectural designs (constructed or adapted) is a brainchild of the art director’s attention to detail when selecting these props, which helps create a sense of realism and authenticity.

An art director is said to be a “master of visual storytelling, a weaver of worlds, and a conductor of the cinematic orchestra.”

The look, feel, mood, and colour pallets that connect all the departments are designed by an expert—the art director.

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Olatunji Afolayan’s technical depth and prowess are the apparent signature of Seven Doors. Without Afolayan’s ‘dirtied hands’, Seven Doors would remain bald and bland.

In conclusion, the art director/production designer is an essential member of the filmmaking team, and their contributions to the mise-en-scène deserve recognition.

Olatunji Afolayan’s work in Seven Doors is a testament to the importance of the art director/production designer in creating a visually stunning and engaging film.

Also read: Accolades pour in for Aliu Gafar’s role as Esusu in Seven Doors

Undoubtedly, Olatunji Afolayan is the god of mise en scene in Seven Doors.

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Opinion

We’ll bring Hollywood-standard movies, animation to Africa – Filmmaker, William Derek

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Maxxuniversal, a leading Visual Effects (VFX) studio founded in Lagos, Nigeria, is making waves in the world of 3D animations, high-quality motion graphics, and special effects for movies and commercials. With a passion for excellence and a commitment to raising the bar in visual effects, Maxxuniversal is reshaping the landscape of the Nollywood industry.

In a recent interview, Derek, the visionary CEO and Lead VFX Supervisor/Compositor of Maxxuniversal, shed light on the company’s unique offerings and its significant contributions to the Nollywood industry. “At Maxxuniversal, we take pride in our reputation as a reliable and professional VFX studio, setting us apart from our competitors,” stated Derek.

When asked about the driving force behind becoming an entrepreneur, Derek affirmed, “It’s all about passion. We are fueled by the desire to bring Hollywood-standard movies and animation studios to Africa, setting new industry standards for visual effects.”

Derek emphasized Maxxuniversal’s collaborative efforts with larger studios and its substantial contributions to the Nollywood industry. “We have partnered with renowned studios and played a pivotal role as a VFX studio, making significant contributions to the Nollywood industry,” highlighted Derek.

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Regarding the company’s unique standing in the market, Derek confidently asserted, “We stand at 5 out of 10 in terms of reliability and professionalism. Our portfolio speaks volumes about the quality of our work and our unwavering commitment to delivering top-notch visual effects.”

When discussing inspiration and creative processes, Derek shared, “Our inspiration lies in bringing Hollywood-standard movies and animation studios to Africa. We envision a future where Maxxuniversal is synonymous with excellence in visual effects, setting new industry standards.”

Maxxuniversal has cultivated partnerships with renowned studios such as Greoh Studios and FilmTrybe, contributing to the visual effects of notable projects like “Gang of Lagos,” “Brotherhood,” “Ponzi,” “Dwindle,” and “Soole.” The studio’s collaboration on prominent TV commercials further solidifies its impact on the industry.

Maxxuniversal continues to push boundaries and expand the horizons of visual effects in the Nollywood industry. With a focus on reliability, professionalism, and Hollywood-standard visual effects, the studio is poised to take the industry by storm and establish new benchmarks for excellence.

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Opinion

Enugu CP Assures On Security As Nollywood Producers Tour Film Facilities, Locations

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The Commissioner of Police, Enugu State Command, Mr. Anayo Uzuegbu, has assured the Nollywood industry of security in line with Dr. Peter Mbah administration’s determination to make Enugu the premier destination for business, investment, tourism, and living.

The CP gave the assurance when Nollywood producers led by the Chairman of the Enugu State Tourism Board paid him a courtesy visit in the course of their tour of film-shooting facilities and locations in the state.

“I can assure you that the security concerns have been seriously dealt with due to the support given to the State Police Command and other security agencies by the current administration to rid Enugu State of criminal elements. That is the crackdown on crime and criminality you must have been reading in the papers.

“I was also opportune to launch the pilot scheme of the Distress Response Squad last August. The full complements of the DRS, which is being set up by the governor, will comprise well over hundred hi-tech patrol vehicles with security surveillance cameras capable of facial and number plate recognition. From the Command and Control Centre, which the government has almost completed, we will monitor the entire state and be able to deploy security resourses to preempt and solve crimes with ease at the speed of light”, he stated.

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Also speaking when he took the Nollywood producers and the State Tourism Board on a tour of the facilities of the Enugu State Television (ETV), including the studios, the Managing Director of the Enugu State Broadcasting Service, ESBS, Mr. Ladi Akeredolu-Ale, assured of the readiness of the organisation to partner with the Nollywood through the provision of quality studios and sets for movie productions.

He said the Mbah administration was determined to turn around the facilities in line with the government’s policy to convert the state’s dormant assets to productive assets.

Meanwhile, the Executive Chairman of the State Tourism Board, Dame Rita Mbah, said the tour, which took the Nollywood producers to other locations like the Nike Lake Resort, Ezeagu cave, waterfall and lake, Enugu Unity Park, and the historic state secretariat complex, among others, was part of the build-up to not only restore the state’s position as the home of Nollywood, but also the Nigerian creative industry in line with Governor Mbah’s $30 billion economy target.

“We all know the worth of the Nollywood and the potential of the creative industry, which is one of the key sectors to drive this expected $30 billion growth target

“If you check the governor’s manifesto, he has plans to build the Enugu Films and Movies Academy for training and upskilling our people in various aspects of the film industry. He plans to build the Enugu Film City that will compete with the best in the world. That is how serious he is about this aspect of the creative industry.

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“For a start, we want to ensure that Nollywood returns to their home, Enugu State; and they have seen our facilities and locations. They have seen government policies and programmes and what the governor is doing with infrastructure, security, and other enablers. They are highly impressed and encouraged”, she stated.

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