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Nigeria’s cinema most expensive in the world –Film entrepreneur

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The Chief Executive at Doodle-Film Hub Ltd, Yinka Ade-Aluko, says the company research findings have revealed that cinema in Nigeria is the most expensive in the world, because it is not affordable and not accessible by average Nigerians.

Ade-Aluko, who is also a creative and film entrepreneur disclosed this on Sunday in an interview with the News men in Abuja.

“It would really interest you to know, that our research analysis and results established that cinema in Nigeria is the most expensive in the world – It’s not affordable and not accessible by average Nigerians.
“With monthly N30,000 minimum wage, a movie ticket costs two days earnings of an average Nigerian, that is totally unacceptable!

“In Hollywood and Bollywood that Nollywood claims to move along with in the world of movies, cinema tickets only cost around an hour of their respective daily wages.

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“These are possible because both industries were patterned to their peculiarities as to their countries’ economies and its people; their industries and its sub-sectors as well as their markets and market-place.”
According to him, Nigeria equally has the population, even with the most and largest youthful fraction worldwide, and Nigerians are entertainment lovers blessed with lots of talents, no doubt about that.

“So, one would wonder how and why Nollywood’s highest grossed movie of all time has less than 0.5 per cent of our 200 million plus population and less than 1 per cent of market size/potential.
“That means just around 300,000 people who went to see our highest grossed movie ever – The Battle On Buka Street by Funke Akindele – to me, it’s ridiculous.

“This is because Hollywood and Bollywood’s highest grossed movies attracted around 35 per cent of their respective populations.
“And, the answer to this anomaly is simple! The majority of movie-lovers and potential cinema-goers in Nigeria who are majorly youths and students could not afford going to the cinema.”

According to the doodle film executive, “this is one of the problems we set out to solve with our business idea apart from youths’ unemployment.”

“Is it not ridiculous, that Nollywood has a cinema and major movie releases does not break even?
“A cinema that only attracts 300,000 of a 70 million market size of the industry. A cinema that treats filmmakers unfairly and rewards actors unkindly. A cinema where productions’ budgets are high-priced and movie tickets are overpriced.

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“A cinema that focuses on the elites/middle-class and ignores the larger market who are majorly youths. A cinema that does not appreciate new/raw ideas and talents and denies young and skilled filmmakers’ entries into the mainstream. These, to us, are unacceptable”

Ade-Aluko said that doodle-Film Hub Ltd was established to re-direct, re-pattern and re-position Nollywood Cinema by mapping-out the larger market to decentralise domesticate and democratise the cinema.

“We’re about doing with cinema, what Henry Ford did more than a 100 years ago with automobile and Bill Gates did about 50 years ago with computers, by introducing a mass production and mass consumption model of cinema through mass mobilization of the youth.

“I must say, great things are about to happen in the Nigeria film industry, because we’re launching Nollywood largest and biggest investment intervention ever,” he added.

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Entertainment

My Wife Knew About Actresses I Dated, Says Yinka Quadri

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Veteran Nollywood actor Yinka Quadri has revealed that his wife was aware of his romantic relationships with some actresses in the industry and treated them cordially.

The actor made the disclosure in an interview on the Africanalist Podcast, where he spoke about his personal life and marriage.

Quadri said some of the actresses he dated eventually became friends with his wife, Sadiat Adenike Quadri. According to him, the women would sometimes approach her and share gossip about his relationships with other female colleagues, even though they themselves were involved with him.

“It got to a stage, I won’t mention the ladies’ names in the industry. They would become friends with my wife and start giving gossip to my wife that I am dating so so so in the industry,” he said.

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He added that jealousy sometimes arose among the women. Some of those he was dating reportedly went to his home out of jealousy, only to find that his wife already knew about the relationships.

“And there were some of them that we were dating who went home out of jealousy. Meanwhile, my wife would say she was aware already and she doesn’t fight them because of that,” Quadri said.

The actor further disclosed that some actresses occasionally spent the night at his house when movie productions ended late. He said his wife knew about the relationships and still provided food and care for them.

“Sometimes when production ends late, they would sleep in my house. And my wife is aware I am dating them, she would still feed them and everything,” he stated.

Quadri has been married to Sadiat since 1989. The couple have children and grandchildren.

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Prioritise Talent Over Social Media, Fisayo Abebi Tells Young Actors

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Actress and filmmaker Fisayomi Amodemaja, popularly known as Fisayo Abebi, has urged young actors to build strong personal brands and rely on their talent rather than fame or social media visibility for a sustainable career in Nollywood.

Speaking in an interview with Sunday Scoop, Abebi, who began acting as a child before moving into filmmaking and production, said having a distinct identity was essential for anyone seeking longevity in the industry.

“As an actor, you should have a brand. You should have something that makes you different. Your talent should be able to speak for you wherever your name cannot speak for you,” she said.

She also stressed the need for dedication and readiness to handle the demands of the profession.

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“Any young actor coming into the industry has to know that it is time-consuming, and you have to be fully ready to be diligent and ready for the stress,” Abebi added.

The actress reflected on her own experiences, noting that growing up in the spotlight came with pressure, particularly from being recognised for a character she played as a child.

She credited her family and friends with helping her navigate the attention and remain grounded. Her mother, she said, played a key role by helping her understand that she was separate from the character audiences associated her with.

Abebi also spoke about the challenges of combining her acting career with university education, describing it as stressful at times.

“Sometimes I might have to refund or sometimes I might have to go to the set after finishing my exam. So, that can be very stressful,” she said.

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She noted that her journey in the industry had taught her to take risks and build confidence in herself.

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Regina Daniels Spent Months In Wheelchair Due To Health Issues

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Nollywood actress Regina Daniels has revealed that she spent several months struggling with severe pain and mobility challenges that left her dependent on a wheelchair.

The actress shared the details in a video posted on her Instagram page on Saturday as she marked her 25th birthday, which she described as her “Silver Jubilee.”

Appearing in a wheelchair, Daniels explained that her prolonged absence from social media was due to the health difficulties.

“I know many of you may be surprised seeing me in a wheelchair. Well, welcome to another chapter of my life,” she said.

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She stated that the problem began as a minor issue but gradually became more serious, eventually limiting her freedom to move around as she pleased.

“For several months now, I lost my freedom to move around as I please. It started as something minor, very minor, but eventually led to this,” Daniels said.

According to her, the condition took a major turn after the last public gathering she hosted, a Children’s Day carnival. She said she underwent repeated medical tests during the period and joked that she had started calling herself a “lab rat.”

“The pain became excruciating. Sometimes I find myself walking well, and sometimes I just can’t move. I cried,” she added.

Despite the challenges, the actress said there had been significant developments in her recovery, which encouraged her to share the update publicly.

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“Well, me sitting here today, in front of this camera, sharing this with y’all, it’s because there’s been some really significant developments in my recovery. And I say, thank you, Lord,” she said.

Daniels did not disclose a specific diagnosis or the nature of the treatment she is receiving. She expressed gratitude to God and prayed for calm as she entered a new phase of her life.

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