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Nigeria’s cinema most expensive in the world –Film entrepreneur

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The Chief Executive at Doodle-Film Hub Ltd, Yinka Ade-Aluko, says the company research findings have revealed that cinema in Nigeria is the most expensive in the world, because it is not affordable and not accessible by average Nigerians.

Ade-Aluko, who is also a creative and film entrepreneur disclosed this on Sunday in an interview with the News men in Abuja.

“It would really interest you to know, that our research analysis and results established that cinema in Nigeria is the most expensive in the world – It’s not affordable and not accessible by average Nigerians.
“With monthly N30,000 minimum wage, a movie ticket costs two days earnings of an average Nigerian, that is totally unacceptable!

“In Hollywood and Bollywood that Nollywood claims to move along with in the world of movies, cinema tickets only cost around an hour of their respective daily wages.

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“These are possible because both industries were patterned to their peculiarities as to their countries’ economies and its people; their industries and its sub-sectors as well as their markets and market-place.”
According to him, Nigeria equally has the population, even with the most and largest youthful fraction worldwide, and Nigerians are entertainment lovers blessed with lots of talents, no doubt about that.

“So, one would wonder how and why Nollywood’s highest grossed movie of all time has less than 0.5 per cent of our 200 million plus population and less than 1 per cent of market size/potential.
“That means just around 300,000 people who went to see our highest grossed movie ever – The Battle On Buka Street by Funke Akindele – to me, it’s ridiculous.

“This is because Hollywood and Bollywood’s highest grossed movies attracted around 35 per cent of their respective populations.
“And, the answer to this anomaly is simple! The majority of movie-lovers and potential cinema-goers in Nigeria who are majorly youths and students could not afford going to the cinema.”

According to the doodle film executive, “this is one of the problems we set out to solve with our business idea apart from youths’ unemployment.”

“Is it not ridiculous, that Nollywood has a cinema and major movie releases does not break even?
“A cinema that only attracts 300,000 of a 70 million market size of the industry. A cinema that treats filmmakers unfairly and rewards actors unkindly. A cinema where productions’ budgets are high-priced and movie tickets are overpriced.

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“A cinema that focuses on the elites/middle-class and ignores the larger market who are majorly youths. A cinema that does not appreciate new/raw ideas and talents and denies young and skilled filmmakers’ entries into the mainstream. These, to us, are unacceptable”

Ade-Aluko said that doodle-Film Hub Ltd was established to re-direct, re-pattern and re-position Nollywood Cinema by mapping-out the larger market to decentralise domesticate and democratise the cinema.

“We’re about doing with cinema, what Henry Ford did more than a 100 years ago with automobile and Bill Gates did about 50 years ago with computers, by introducing a mass production and mass consumption model of cinema through mass mobilization of the youth.

“I must say, great things are about to happen in the Nigeria film industry, because we’re launching Nollywood largest and biggest investment intervention ever,” he added.

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Entertainment

Lizzy Anjorin Questions Court Order Over Priscilla Ojo’s Son

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Nollywood actress Lizzy Anjorin has questioned the authenticity of an interim order issued by the Lagos State High Court on 2 September 2026, restraining her from publishing photographs of Priscilla Ojo’s one-year-old son, Rakeem Mkambala, and from posting editorials concerning the family on specified social media platforms.

Anjorin raised the issue during an Instagram Live session on Friday, 4 September, after Priscilla shared a copy of the court order online.

The actress argued that publicising court documents before formally serving the respondent undermines the case.

“Your case na dead on arrival. If you post court letter on any platform before serving person wey you wan go serve, that court case na fake court case,” Anjorin said during the live session.

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Her comments came shortly after the High Court of Lagos State granted an ex parte application brought by Priscilla, her husband, Tanzanian singer Juma Mussa Mkambala, and their son, Rakeem.

Justice Yetunde Adesanya issued the interim order in Suit No. LD/ADR/6646/2026.

The order restrains Anjorin, as well as people acting under her authority, from publishing, posting, circulating, uploading or broadcasting photographs of Rakeem on specified social media platforms, including Instagram, Facebook, WhatsApp and TikTok.

The court also directed Anjorin to cease publishing or broadcasting editorials concerning the applicants on the platforms covered by the order.

An ex parte order is made at an interim stage without the respondent being heard. The order is therefore not a final determination of the dispute and remains subject to further proceedings.

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Priscilla shared the certified copy of the order on her Instagram Story on Friday, bringing the legal development into public view.

Anjorin’s reaction centres on the timing and manner in which the court documents were publicised. Her assertion that such publication makes a case “fake” is her own claim and is not a finding contained in the court order.

The development marks another chapter in the prolonged public dispute between Anjorin and Priscilla’s family, particularly Priscilla’s mother, actress Iyabo Ojo.

The disagreement has played out largely on social media and has previously resulted in legal action, including a ₦1 billion defamation suit filed by Iyabo Ojo against Anjorin.

In recent weeks, the dispute has also drawn Priscilla and her young son into the controversy, following public comments by Anjorin concerning the family.

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BBNaija Kess Says Big Brother Makes Life Harder

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Kesiena Tony Adjekpovu, popularly known as Kess, has said that participating in Big Brother Naija can make life harder, offering a candid reflection on the challenges that may come with the reality television experience.

The former Big Brother Naija housemate made the comment in a statement shared on social media, where he suggested that winning or simply taking part in the reality show does not necessarily make life easier after leaving the house.

“Big Brother makes your life harder,” Kess said.

The remark has drawn attention because life after reality television can bring a different set of expectations, particularly as former housemates adjust to increased public attention and the pressure that can accompany visibility.

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Kess was a housemate on the seventh season of Big Brother Naija, which aired in 2022. He entered the show as a businessman and was among the contestants who competed for the season’s grand prize.

His time on the programme also placed him in the public eye, giving viewers an opportunity to follow his personality and relationships inside the house.

Kess’s latest comment offers a more reflective view of the reality TV platform, suggesting that the experience does not end when a contestant leaves the house.

However, he did not provide further details in the available post explaining which specific aspects of life after Big Brother he was referring to.

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Damilola Oni Suffers Backlash at Mama Deola Movie Premiere

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Damilola Oni

Nigerian actress Damilola Oni has come under heavy fire across social media over her controversial outfit at the star-studded Mama Deola movie premiere (more…)

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