Connect with us

Entertainment

Nigeria’s cinema most expensive in the world –Film entrepreneur

Published

on

The Chief Executive at Doodle-Film Hub Ltd, Yinka Ade-Aluko, says the company research findings have revealed that cinema in Nigeria is the most expensive in the world, because it is not affordable and not accessible by average Nigerians.

Ade-Aluko, who is also a creative and film entrepreneur disclosed this on Sunday in an interview with the News men in Abuja.

“It would really interest you to know, that our research analysis and results established that cinema in Nigeria is the most expensive in the world – It’s not affordable and not accessible by average Nigerians.
“With monthly N30,000 minimum wage, a movie ticket costs two days earnings of an average Nigerian, that is totally unacceptable!

“In Hollywood and Bollywood that Nollywood claims to move along with in the world of movies, cinema tickets only cost around an hour of their respective daily wages.

Advertisement

“These are possible because both industries were patterned to their peculiarities as to their countries’ economies and its people; their industries and its sub-sectors as well as their markets and market-place.”
According to him, Nigeria equally has the population, even with the most and largest youthful fraction worldwide, and Nigerians are entertainment lovers blessed with lots of talents, no doubt about that.

“So, one would wonder how and why Nollywood’s highest grossed movie of all time has less than 0.5 per cent of our 200 million plus population and less than 1 per cent of market size/potential.
“That means just around 300,000 people who went to see our highest grossed movie ever – The Battle On Buka Street by Funke Akindele – to me, it’s ridiculous.

“This is because Hollywood and Bollywood’s highest grossed movies attracted around 35 per cent of their respective populations.
“And, the answer to this anomaly is simple! The majority of movie-lovers and potential cinema-goers in Nigeria who are majorly youths and students could not afford going to the cinema.”

According to the doodle film executive, “this is one of the problems we set out to solve with our business idea apart from youths’ unemployment.”

“Is it not ridiculous, that Nollywood has a cinema and major movie releases does not break even?
“A cinema that only attracts 300,000 of a 70 million market size of the industry. A cinema that treats filmmakers unfairly and rewards actors unkindly. A cinema where productions’ budgets are high-priced and movie tickets are overpriced.

Advertisement

“A cinema that focuses on the elites/middle-class and ignores the larger market who are majorly youths. A cinema that does not appreciate new/raw ideas and talents and denies young and skilled filmmakers’ entries into the mainstream. These, to us, are unacceptable”

Ade-Aluko said that doodle-Film Hub Ltd was established to re-direct, re-pattern and re-position Nollywood Cinema by mapping-out the larger market to decentralise domesticate and democratise the cinema.

“We’re about doing with cinema, what Henry Ford did more than a 100 years ago with automobile and Bill Gates did about 50 years ago with computers, by introducing a mass production and mass consumption model of cinema through mass mobilization of the youth.

“I must say, great things are about to happen in the Nigeria film industry, because we’re launching Nollywood largest and biggest investment intervention ever,” he added.

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entertainment

Actress Obey Etok Chima loses father on eve of husband’s funeral

Published

on

Nollywood actress Obey Etok Chima has sadly experienced the loss of her father, occurring just hours before the scheduled burial of her husband.

Taking to her social media platforms, the actress shared the heartbreaking news of her father’s passing.

On Facebook, Obey revealed that her father departed in the early hours of Thursday morning, lamenting the timing as it coincided with the eve of her husband’s funeral.

Expressing her grief, she wrote, “What a tragedy, 2024. I just lost my dad early hours of yesterday 11th April. Just a day to bury my husband. It is well.”

Advertisement

Via her Instagram account, Obey further reflected on the sorrowful happenings, describing the loss of her father as “another blow” amidst the already sorrowful occasion of her husband’s burial.

“Another blow on me. I just lost my dad and I am burying my husband today. It is well oo,” she penned.

Continue Reading

Entertainment

VeryDarkMan denies rumorus of leaked sex tape

Published

on

Some time ago, rumours were circulating that VeryDarkMan was involved in a scandalous video of a homosexual nature, partly instigated by Bobrisky, with whom VeryDarkMan had previous conflicts.

VeryDarkMan took to Instagram to address the issue directly, sending a message to curious Nigerians.

“All the people when say them get video of me and man,till now none of them drop video 2 if anybody get video E for don leak by now.internet is a yeye place……one thing about me I will show you evidences Good evidences……them get video na hin them no leak am since • all those things was to make vdm not talk about evuuul again..there is a reason i confessed all my sins before starting this whole online fyghtyn against evulll in the society.”

Advertisement
Continue Reading

Entertainment

Junior Pope: Ini Edo mourns, calls for reforms in Nollywood

Published

on

Nollywood actress Ini Edo has responded to the tragic death of her colleague, Junior Pope Odonwodo, famously known as Junior Pope, who lost his life in a river while filming a movie.

Expressing her anger, Ini criticized the inadequate structure of the industry, which she believes was responsible for to such tragedies.

She mourned the loss of the actor and emphasized that his death should serve as a wake-up call for the implementation of proper regulations and structures to ensure safety during productions.

Ini trolled her colleague, Adanma Luke, who produced movie, urging those who are not qualified for such roles to refrain from undertaking them due to the negligence that can result.

Advertisement

The actress, who is also a mother, described Junior Pope’s death as a sacrifice that should prompt significant changes within the industry.

She stressed the need for a comprehensive overhaul of the system, with the implementation of practical rules and regulations to address emergencies and safeguard everyone involved.

Reflecting on the untimely loss of Junior Pope, she lamented the departure of the “good ones” and expressed deep sorrow over his death.

“Jnr Pope did not have to sacrifice his life for nollywood to realize the need for a long and much needed regulatory structure that would safeguard an entire production . Yes .. every one is a producer now and all are guilty of negligence of some sort.. and this has to stop. This is one sacrifice too many and must count for something … The system has to undergo a total overhaul with practical rules and regulations that caters to everyone in cases of emergencies…. I will never understand why the good ones go so soon‍♀️

Rest on brother … This one cuts really deep.”

Advertisement

Continue Reading

Trending

%d