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Nigeria’s cinema most expensive in the world –Film entrepreneur

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The Chief Executive at Doodle-Film Hub Ltd, Yinka Ade-Aluko, says the company research findings have revealed that cinema in Nigeria is the most expensive in the world, because it is not affordable and not accessible by average Nigerians.

Ade-Aluko, who is also a creative and film entrepreneur disclosed this on Sunday in an interview with the News men in Abuja.

“It would really interest you to know, that our research analysis and results established that cinema in Nigeria is the most expensive in the world – It’s not affordable and not accessible by average Nigerians.
“With monthly N30,000 minimum wage, a movie ticket costs two days earnings of an average Nigerian, that is totally unacceptable!

“In Hollywood and Bollywood that Nollywood claims to move along with in the world of movies, cinema tickets only cost around an hour of their respective daily wages.

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“These are possible because both industries were patterned to their peculiarities as to their countries’ economies and its people; their industries and its sub-sectors as well as their markets and market-place.”
According to him, Nigeria equally has the population, even with the most and largest youthful fraction worldwide, and Nigerians are entertainment lovers blessed with lots of talents, no doubt about that.

“So, one would wonder how and why Nollywood’s highest grossed movie of all time has less than 0.5 per cent of our 200 million plus population and less than 1 per cent of market size/potential.
“That means just around 300,000 people who went to see our highest grossed movie ever – The Battle On Buka Street by Funke Akindele – to me, it’s ridiculous.

“This is because Hollywood and Bollywood’s highest grossed movies attracted around 35 per cent of their respective populations.
“And, the answer to this anomaly is simple! The majority of movie-lovers and potential cinema-goers in Nigeria who are majorly youths and students could not afford going to the cinema.”

According to the doodle film executive, “this is one of the problems we set out to solve with our business idea apart from youths’ unemployment.”

“Is it not ridiculous, that Nollywood has a cinema and major movie releases does not break even?
“A cinema that only attracts 300,000 of a 70 million market size of the industry. A cinema that treats filmmakers unfairly and rewards actors unkindly. A cinema where productions’ budgets are high-priced and movie tickets are overpriced.

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“A cinema that focuses on the elites/middle-class and ignores the larger market who are majorly youths. A cinema that does not appreciate new/raw ideas and talents and denies young and skilled filmmakers’ entries into the mainstream. These, to us, are unacceptable”

Ade-Aluko said that doodle-Film Hub Ltd was established to re-direct, re-pattern and re-position Nollywood Cinema by mapping-out the larger market to decentralise domesticate and democratise the cinema.

“We’re about doing with cinema, what Henry Ford did more than a 100 years ago with automobile and Bill Gates did about 50 years ago with computers, by introducing a mass production and mass consumption model of cinema through mass mobilization of the youth.

“I must say, great things are about to happen in the Nigeria film industry, because we’re launching Nollywood largest and biggest investment intervention ever,” he added.

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Omotola Jalade-Ekeinde denies leaving LA due to wildfires

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Omotola Jalade-Ekeinde denies fleeing LA wildfires

Omotola Jalade-Ekeinde clarifies viral reports claiming she fled Los Angeles due to wildfires, confirming she has been in Nigeria since December 2024

 

Famous Nollywood actress Omotola Jalade-Ekeinde has addressed viral reports suggesting she fled Los Angeles to Nigeria to escape the ongoing wildfires.

In a statement posted on her Instagram, Omotola clarified that the reports were inaccurate.

The actress had shared on January 9, 2025, that she had arrived in Nigeria, stating:
“Touchdown Abuja. When my American fans follow me back to Nigeria. I had to evacuate in 20 minutes. Please, guys, stay safe out there. If you have family in LA, check on them.”

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This post led to widespread speculation that Omotola had been forced to leave LA due to the devastating wildfires ravaging California.

The fires, which have displaced over 137,000 people and claimed more than 30 lives, including Hollywood actress Dalyce Curry, have had a significant impact on many.

However, Omotola swiftly dispelled these claims in a statement shared on Instagram. She reassured her followers:
“I want to take a moment to address the incredible outpouring of concern and support I have received regarding the fires in Los Angeles. To set the record straight: My family and I are safe.

However, I have seen reports suggesting that I had to leave the U.S. because of the fire. This is inaccurate. I have been in Nigeria since December 2024, and I’m still here presently. While I deeply cherish my connection to LA, these fires were not the reason for my travel.”

The wildfires have affected numerous A-list celebrities, including actors, singers, and other public figures, adding to the widespread concern over the crisis.

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Omotola’s clarification serves as a reminder of the importance of verifying information, especially in the age of social media, where viral reports can often distort the truth.

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Tiwa Savage responds to safety concerns after viral shark swimming video

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Tiwa Savage, swimming with sharks, safety concerns, music industry dangers, Instagram response

Tiwa Savage addresses fans’ safety concerns following a viral video of her swimming with sharks, highlighting the ironic dangers of the music industry in a follow-up Instagram post

 

Nigerian music icon Tiwa Savage has responded to the growing safety concerns after a viral video of her swimming with sharks made rounds on social media.

Also read: Tiwa Savage reveals divine reason behind delay in career breakthrough

The Afrobeat star shared an underwater clip on her Instagram story, where she appeared unfazed while swimming in close proximity to the intimidating marine creatures, donning an oxygen mask.

In the video, Tiwa expressed excitement about fulfilling one of her long-held bucket list items. She instructed the cameraman to capture the sea floor as she calmly swam beside the sharks, explaining how thrilled she was to finally check this experience off her list.

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Despite her composed demeanor, the video quickly sparked a wave of concern among fans, with many fearing the risks of being so close to such powerful predators.

In a follow-up Instagram story, Tiwa took a light-hearted but pointed jab at her concerned fans, saying, “Everyone worried about me swimming with sharks but the ones in this music industry are more [expletive] dangerous.”

This comment underscored her belief that the real dangers in her life often come from the unpredictable and sometimes perilous dynamics within the music industry itself.

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Seun Oloketuyi Joins Kaduna international film festival advisory board

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Seun Oloketuyi appointed Kaduna International Film Festival advisory board

Seun Oloketuyi has been appointed to the advisory board of the Kaduna International Film Festival, aiming to promote Nigerian talent globally.

 

 

Seun Oloketuyi, renowned for his influential contributions to Nollywood and the broader African creative sector, has been appointed as a member of the advisory board for the Kaduna International Film Festival (KDIFF).

This prestigious appointment highlights Oloketuyi’s ongoing dedication to the growth of Nigeria’s film industry and his commitment to empowering the next generation of creative talent across Africa.

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Also read: Nollywood Film Festival set to honour industry veterans, stakeholders

 

Founded in 2018, the Kaduna International Film Festival has quickly become a major cultural platform, not only promoting the rich cultural heritage of Nigeria but also serving as a powerful catalyst for tourism, youth empowerment, and peace-building efforts in northern Nigeria.

As the region’s first international film festival, KDIFF plays a pivotal role in bridging the gaps within the local film and creative industries, facilitating growth and inclusion at a national level.

In his new role, Oloketuyi, who also serves as the founder of the Best of Nollywood Awards and chairman of the Advisory Board for the Bon Awards, expressed his enthusiasm and commitment to supporting the festival’s objectives.

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He outlined his determination to leverage his extensive experience to further KDIFF’s mission of highlighting Nigeria’s dynamic creative scene while empowering young filmmakers and artists to showcase their work globally.

 

 

“I am deeply honoured by the opportunity to contribute to the Kaduna International Film Festival,” Oloketuyi remarked in his statement.

“I look forward to working alongside the KDIFF leadership to advance the growth of the Nigerian film industry and to create a platform where our nation’s finest creative minds can shine.”

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Oloketuyi’s involvement in the festival aligns with his long-standing passion for fostering Nigerian talent and expanding the reach of Nollywood and African cinema worldwide.

His appointment will no doubt strengthen the festival’s ability to attract international attention and provide Nigerian filmmakers with a platform to compete on a global stage.

This collaboration underscores the significance of the Kaduna International Film Festival as a key player in Nigeria’s creative industry.

With the support of experts like Oloketuyi, the festival aims to continue making strides in promoting Nigerian and African cinema, advancing cultural exchange, and contributing to the development of the regional film industry.

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